Search Engine Land

FEBRUARY 6, 2024

Google’s literature is a helpful reminder of a couple of angles to the third-party cookie phaseout that go beyond tracking: Usability issues lurk everywhere if you don’t get a handle on your site’s embedded content and widgets. Reporting-wise, adding OCT brings a critical level of nuance to the value your campaigns are driving.

SQL 112

SQL Angle Campaign B2C 112

Martech

AUGUST 25, 2023

Dig deeper: 5 GA4 issues and why they’re a good thing GMP integrations enable advertisers to integrate their Google Analytics data with Campaign Manager 360, Display & Video 360, and Search Ads 360, making it easier for them to make strategic advertising decisions and activate their Analytics Conversions and Audiences.

SQL 97

SQL A/B testing Angle Strategize 97

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Create an angle. Marketing teams can run campaigns even longer. The role of product marketing is to define and operationalize the context.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90