Angle Click Through Rate Entertainment Niche 
ConversionXL
JUNE 23, 2020
If your click-through rate (CTR) is declining for display ads, advertorials can help. A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. Both the videos and the article matched the lighthearted tone of Buzzfeed’s platform—entertainment was at the forefront.
ConversionXL
NOVEMBER 28, 2022
TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4% TopView ads.
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