ConversionXL

NOVEMBER 28, 2022

TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4% TopView ads.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

JUNE 23, 2020

If your click-through rate (CTR) is declining for display ads, advertorials can help. A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. Both the videos and the article matched the lighthearted tone of Buzzfeed’s platform—entertainment was at the forefront.

Entertainment 105

Entertainment Angle Education Promote 105

Martech

AUGUST 31, 2022

When we turn to video content, we tend to look for informational or entertaining content, but we may also be able to uncover content opportunities that naturally solve the customers’ needs best in video format: how-to videos, product demonstrations, comparisons, and so on.

Angle 83

Angle Click Through Rate Entertainment Start-ups 83

Hubspot

SEPTEMBER 17, 2018

Video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates by 80% , and the mere mention of the word “video” in your email subject line increases open rates by 19%. Place this at a 45-degree angle to the left or right of the subject. First, you’ll need a key light.

Angle 101

Angle Objectives and Key Results X-functional CTR 101