Hubspot

MAY 22, 2012

Try not to post the same content again and again; rather, mix up the content and offer different angles. What to Measure: Click-throughs to your offers, conversions, content sharing (retweets, “likes,” re-posts). The cardinal rule of inbound marketing is to provide value, not high-pressured sales pitches.

Campaign 70

Campaign Launch Angle Click Through Rate 70

ConversionXL

JUNE 23, 2020

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege).

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

JANUARY 9, 2019

This is also the reason why pitching a product’s features is a lousy attempt at persuasion. To pinpoint the exact emotion that resonated with our audience the most when our paid acquisition team promoted our CRM through Facebook ads, they tested over 30 angles against cost per regular user and click through rate.

Process 77

Process Angle Click Through Rate Gambling 77

Hubspot

SEPTEMBER 17, 2018

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Place this at a 45-degree angle to the left or right of the subject.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. However, investing your energy in a channel with high engagement rates doesn't automatically guarantee success. Lending to the ad a newsworthy, topical angle.

Campaign 98

Campaign B2B Lead generation CTR 98