SalesLoft

MARCH 27, 2017

According to a report published by Forrester, including video in an email leads to a whopping 200–300% increase in click-through rate. As you’re thinking about your video, you should aim for a shot that is well lit from the front, without glaring lighting from any angle. That’s nobody’s best angle.

Process 52

Process Angle Click Through Rate Pitch 52

ConversionXL

JUNE 23, 2020

Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). If your click-through rate (CTR) is declining for display ads, advertorials can help. Define your angle. Define your angle. Start with a headline.

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

APRIL 13, 2015

With prospect emails, use tactics like overcoming objections, offering free trials, highlighting social proof, and pitching entry-level products and services. The results were dramatic: 73% unique open rate. 42% unique click through rate. 57% overall click through rate. 360 Degree Images.

E-commerce 130

E-commerce CTR Price Retail 130

Hubspot

MAY 22, 2012

Try not to post the same content again and again; rather, mix up the content and offer different angles. What to Measure: Click-throughs to your offers, conversions, content sharing (retweets, “likes,” re-posts). The cardinal rule of inbound marketing is to provide value, not high-pressured sales pitches.

Campaign 70

Campaign Launch Angle Click Through Rate 70

Hubspot

JANUARY 9, 2019

This is also the reason why pitching a product’s features is a lousy attempt at persuasion. To pinpoint the exact emotion that resonated with our audience the most when our paid acquisition team promoted our CRM through Facebook ads, they tested over 30 angles against cost per regular user and click through rate.

Process 77

Process Angle Click Through Rate Gambling 77

Hubspot

SEPTEMBER 17, 2018

With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Place this at a 45-degree angle to the left or right of the subject. Next, place the fill light at a 45-degree angle on the other side and lift it close to or just above eye level.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

JULY 10, 2018

However, investing your energy in a channel with high engagement rates doesn't automatically guarantee success. Lending to the ad a newsworthy, topical angle. In short, email marketing is still one of your best tools to engage intent signals, distribute content and deliver pitches. What is the conversion rate of email marketing?

Campaign 98

Campaign B2B Lead generation CTR 98