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Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

This can help you provide more in-depth information or approach the topic from a different angle. You have been hired by a local real estate agent to improve the SEO of their website. You have been hired by a local real estate agent to improve the SEO of their website. Answer: Blog Content Strategy: 1.

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Get your B2B site unstuck: Top SEO tips for stagnant sites

Search Engine Land

A drop in click-through rate due to a mix of the above reasons. A good process to work through here is to: Export the pages that have lost the most traffic (ideally looking at a few different angles in terms of date ranges). Additionally, you’ll want to dig deeper to see which specific pages are at issue.

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Advertorials Can Work—If You Get It Right

ConversionXL

If your click-through rate (CTR) is declining for display ads, advertorials can help. You can purchase real estate on a given site or pay to have links to your advertorials included as “recommended content.”. Define your angle. Define your angle. A way to increase engagement over display ads.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. Specific keyword angles. There's so much noise and clutter in Google's result pages, that you need to occupy as much digital real estate as possible.

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