Angle Click Through Rate Service X-functional 
Hubspot
SEPTEMBER 5, 2018
Simply put, users do not want to purchase from an unsecure website -- the large red X with an unsecured padlock can be a real barrier to converting visitors into sales. Visitors want to hear from other buyers, not only if the product they are interested in is actually any good, but also about the service they received from your website.
Hubspot
SEPTEMBER 17, 2018
Video on landing pages is capable of increasing conversion rates by 80% , and the mere mention of the word “video” in your email subject line increases open rates by 19%. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services.
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