Heinz Marketing

FEBRUARY 26, 2021

Here at Heinz Marketing, our typical clients sell their products or services to other companies in the private sector, hence our specialty in “B2B marketing”. Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first.

Government 125

Government X-functional Angle B2B 125

Hubspot

APRIL 17, 2020

Have you ever come across a post on LinkedIn or Instagram from your favorite celebrity or influencer, explaining how they use their own brand's services or products? Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this."

Angle 101

Angle X-functional Technique Campaign 101

Hubspot

SEPTEMBER 5, 2018

Simply put, users do not want to purchase from an unsecure website -- the large red X with an unsecured padlock can be a real barrier to converting visitors into sales. Visitors want to hear from other buyers, not only if the product they are interested in is actually any good, but also about the service they received from your website.

Conversion 78

Conversion X-functional Angle Click Through Rate 78

Heinz Marketing

APRIL 11, 2022

As we have been thinking about Web3 and what that means, just in terms of the world and kind of the services we can offer, we’re also looking at investments as well on the crypto and Web3 front. I’ll circle back to that second since that’s probably more from like a consumer angle. Phyllis : Yes. Just what is this?

Pipeline 107

Pipeline B2B Go To Market Sales 107

Search Engine Land

OCTOBER 2, 2023

Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. If a website is not fully crawlable, these tools and services might not function properly, making it difficult for individuals with impairments to utilize a website.

X-functional 138

X-functional Engineering Angle User Experience 138

PandaDoc

FEBRUARY 27, 2023

Closing remarks also give your sales team a chance to summarize your brand and the benefits of your products or services. Maybe they need to hire your consultative services for an event or some other time-sensitive reason. Focus on the key features of your services and how they address the prospect’s biggest pain points.

Closing 52

Closing Contract Technique Objectives and Key Results 52

Hubspot

SEPTEMBER 17, 2018

But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. These videos can also be used by your sales and service teams as they work with customers. Brand Videos. Event Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101