Remove Angle Remove Go To Market Remove Service Remove X-functional
article thumbnail

Sales Pipeline Radio, Episode 314: Q & A with Phyllis Lee

Heinz Marketing

Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3. How blockchain technology affects digital advertising and go-to-market standpoints. The other is really from a go-to-market standpoint.

Pipeline 107
article thumbnail

What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. These companies resell the solution and bundle services around the solution to add value to the customer.

GTM 74
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

Another collection of their customers actually turned their kitchens into service offerings. Really, cloud absorbs hardware, software and services. trillion dollar market that’s addressable. Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently.

article thumbnail

Lessons From Downturns & Turnarounds with Chris O’Neill (Video + Transcript)

SaaStr

In a B2B context, you can imagine overlaying the concept of go-to-market fit which really outlines your approach and your playbook at every step of the way from awareness to evaluation, purchase, and then pricing and renewals. White-Glove service, different premium product extensions, and then charge more for that.