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Jumpstart your Buying Committee Map with this Trick!

Heinz Marketing

Here at Heinz Marketing, our typical clients sell their products or services to other companies in the private sector, hence our specialty in “B2B marketing”. Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first.

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Sales Pipeline Radio, Episode 314: Q & A with Phyllis Lee

Heinz Marketing

As we have been thinking about Web3 and what that means, just in terms of the world and kind of the services we can offer, we’re also looking at investments as well on the crypto and Web3 front. I’ll circle back to that second since that’s probably more from like a consumer angle. Phyllis : Yes. Just what is this?

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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

Another collection of their customers actually turned their kitchens into service offerings. Really, cloud absorbs hardware, software and services. It might just be the camera angle. Jason Lemkin: Might just be the camera angle, yeah. Because more and more hardware is becoming soft. Is that fair to say? Henry Schuck: Yep.

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Lessons From Downturns & Turnarounds with Chris O’Neill (Video + Transcript)

SaaStr

White-Glove service, different premium product extensions, and then charge more for that. I had the good fortune to be at Google X for a time and be surrounded by just amazing human beings. Almost any SaaS company can play this angle. “How do you think about companies who can play the remote working guy prop, SaaS angle?”