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PODCAST 179: Cultural Insight on Operating a Regional Office with Paula Shannon

Sales Hacker

How to open a regional office. When to use functional heads in lines of reporting. With over 35 years of sales and leadership experience, she’s an accomplished linguist and knows a lot about how companies should expand regionally to maximize growth. powered by Sounder. What You’ll Learn. The first is Outreach.

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The enterprise guide to elevating findability and ROI

Search Engine Land

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). GDP trajectory.

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Top 7 Pipedrive alternatives for small and midsize businesses

PandaDoc

Lead generation X ? Social media integration X ? Territory management ? ? Free version X ? 24/7 customer service ? ?. Lead generation X ? Social media integration X ? Territory management ? ? Free version X X 24/7 customer service ? Lead generation X ? Free trial ?

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Jumpstart your Buying Committee Map with this Trick!

Heinz Marketing

Here at Heinz Marketing, our typical clients sell their products or services to other companies in the private sector, hence our specialty in “B2B marketing”. Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first.

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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. Having a competitive advantage means being able to present your customer base with a unique, compelling reason to pick your product or service over your competitors.

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The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

1) Across regions. Regions often respond with a 1-2 year delay to the US Market. Some regions behave similarly such as within Scandinavia. Distribution of B2B deals as a function of price (a product of discount and list price). GTM Approaches as a function of Annual Contract Value. 2) Spanning markets.

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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Introducing a new product/service that requires different sales skills. Surprisingly there’s a lot of external expertise-as-a-service options available!

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