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Advanced ways to use competitive research in SEO

Search Engine Land

With this angle, I’ve gotten some great first-page rankings and reached users with buying intent. Poor customer service? Consider a blog on why {client} customer service is key to their growth. You might not rank above your competitor just by using their brand name. Missing a key feature that users are craving?

Angle 123
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How to create local content that builds trust and drives sales

Search Engine Land

Local content: More than blog posts Local content can be product or service pages , case studies, client testimonials, and other content pieces that: Drive people further down your sales funnel. Customers often seek out local products or services because they can get to know the sales staff, management, and owners.

Trust 89
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The Sales Manager’s Guide to Salesforce Automation

Veloxy

Chatbots provide friendly customer service. One way to balance workloads is to define each representative’s territory. Then, curate territory borders that utilize each member’s strengths. Territory can be client categories rather than geographic regions. That’s worth factoring in many regions.

Territory 342
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How to optimize your free product listings in Google Shopping

Search Engine Land

Getting started with Google Shopping and free product listings Just as businesses don’t need to pay for inclusion in Google’s search index, displaying products online through Google is also a complimentary service. Tax Note the sales tax for each geographic region you serve in Merchant Center or your feed.

Product 96
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Jumpstart your Buying Committee Map with this Trick!

Heinz Marketing

Here at Heinz Marketing, our typical clients sell their products or services to other companies in the private sector, hence our specialty in “B2B marketing”. The angle behind this extra level of persona segmentation is to be able to customize sales and marketing channels, tactics, and copy at a granular level. The Real-Life Example.

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Introducing Gong’s New Visual Identity

Gong.io

Sure, the team had built a reputation for superior product quality and innovation, dependable customer service and a company-wide dedication to success. Our background graphics took their cues from the burst shape, with zigzag angles and juxtaposition of purples, pinks and grays. Sadly, Old Bruno’s days were numbered. Or were they?

Angle 153
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AI-generated content in 2024: How to excel and where to exercise caution

Search Engine Land

Use it to craft relatable, persuasive stories showcasing the benefits of your product or service. Local and cultural relevance Content must often cater to diverse audiences across regions and cultures. It aids research by anticipating objections and questions. Answers their questions. Provides value.