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How to manage and optimize local listings for SEO

Search Engine Land

With organic click-through rates significantly higher among these first results, it’s critical to optimize your business profile to meet the search engine’s needs. Imagine a searcher trying to visit your store based on old address information or calling an out-of-service phone number. Hours of operation. Phone number.

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How to optimize your free product listings in Google Shopping

Search Engine Land

Getting started with Google Shopping and free product listings Just as businesses don’t need to pay for inclusion in Google’s search index, displaying products online through Google is also a complimentary service. Users traditionally access Google Shopping by clicking the “Shopping” tab on a results page.

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Upstream vs. Downstream Marketing, Explained

Hubspot

A product or service that will solve those challenges. It first will allow customers to automatically test web page performance for metrics like click-through rate, conversions, and session time. Think about what social media channels you will leverage, the angle of the promotional video, and offers you may want to draft.

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Upstream vs. Downstream Marketing, Explained

Hubspot

A product or service that will solve those challenges. It first will allow customers to automatically test web page performance for metrics like click-through rate, conversions, and session time. Think about what social media channels you will leverage, the angle of the promotional video, and offers you may want to draft.

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How to analyze Google’s SERPs

Search Engine Land

Transactional : Users who want to buy a product or service. Make a note of SERP features on the page that you may be able to leverage in your content creation, such as: Ratings. You can target the keyword from all angles to try and generate traffic from all sources. Shopping results. People also ask. Featured snippet.

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Advertorials Can Work—If You Get It Right

ConversionXL

Executed well, advertorials provide value to the target audience while also selling a product or service. If your click-through rate (CTR) is declining for display ads, advertorials can help. Define your angle. Define your angle. Advertorials also have their critics. Write like the publisher.

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Boosting Earnings with AI Affiliate Programs: A Guide

Lead Fuze

The Intersection of AI and Affiliate Marketing Affiliate marketing is all about promoting products or services to earn commissions on sales or leads generated through your efforts. Go through a variety of filters to zero in on the leads you want to reach.