ConversionXL

APRIL 3, 2013

We’ve talked about creating email drip campaigns before , and if you want to get the basics covered, you should really read this post to give yourself a primer on what an autoresponder is, and steps you should take to get one set up. Look at your existing auto-responder campaign. Re-Optimize Your Subject Lines FIRST.

Campaign 116

Campaign A/B testing Trust Follow-up 116

Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. Inbound marketing campaigns are all about creating the right mix of offers.

Campaign 70

Campaign Launch Angle Click Through Rate 70

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns. Specific keyword angles. Household income.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

APRIL 13, 2015

With prospect emails, use tactics like overcoming objections, offering free trials, highlighting social proof, and pitching entry-level products and services. Focus on new products and service upgrades by connecting what they’ve already bought with the next step in your product orbit. The results were dramatic: 73% unique open rate.

E-commerce 130

E-commerce CTR Price Retail 130

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4% million two-second views, and a click-through rate of 17.74%.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

SEPTEMBER 17, 2018

It’s central to your outreach and campaign efforts … especially your social strategy. Video on landing pages is capable of increasing conversion rates by 80% , and the mere mention of the word “video” in your email subject line increases open rates by 19%. It’s no longer just one piece of your overall marketing plan.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

JULY 10, 2018

However, investing your energy in a channel with high engagement rates doesn't automatically guarantee success. Lending to the ad a newsworthy, topical angle. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. Facebook Lead Ads.

Campaign 98

Campaign B2B Lead generation CTR 98