Search Engine Land

NOVEMBER 1, 2023

With organic click-through rates significantly higher among these first results, it’s critical to optimize your business profile to meet the search engine’s needs. More importantly, potential customers can lose trust if they encounter different details on the web. This ongoing process involves: Ensuring listing accuracy.

Sports 125

Sports Angle Click Through Rate Engineering 125

ConversionXL

JUNE 2, 2022

Account-based marketing is a team sport. ABM is a company-wide strategic approach to finding and converting specific accounts that add long-term value to your business, both financially and through industry standing and pulling power. Come at inbound from a different angle. The results of this can benefit future ABM efforts.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

Search Engine Land

MARCH 30, 2023

Being associated with Google-acknowledged contributors enhances your publication’s credibility and reinforces Google’s trust in the value of your content. Provide newsroom transparency Build trust through an About page. Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News.

CTR 129

CTR Angle Click Through Rate Follow-up 129

ConversionXL

NOVEMBER 28, 2022

This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4% million two-second views, and a click-through rate of 17.74%. For example, sports streaming service Kayo Sports used Spark Ads to promote its best videos from onsite content created at a race event.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102