Angle Commission CTR Pitch 
ConversionXL
JUNE 23, 2020
Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). If your click-through rate (CTR) is declining for display ads, advertorials can help. Define your angle. Define your angle. What problems can advertorials solve?
Hubspot
JULY 10, 2018
Lending to the ad a newsworthy, topical angle. Original research: Commissioned for industry consumption. In short, email marketing is still one of your best tools to engage intent signals, distribute content and deliver pitches. Click-through rate (CTR). By industry, internet marketing has 18.05% open rate and 3.16% CTR.
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