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SaaStr Podcast #388 with Okta CMO Ryan Carlson

SaaStr

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. How does Ryan ensure cross-function working seamlessly from the very beginning with marketing? *

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Electrical components might be an integral part of guitar amplifiers. Create movement-first content to build credibility. It created powerful network effects.

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