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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. Watch this video, featuring Salesforce’s Andy Peebler, to learn how manufacturers can benefit from creating a parts business: Why sell parts online? Your company can do the same.

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

With electricity, a lot of African nations never had legacy electrical grids. They spend days there figuring out how to cross it without getting eaten. It’s really important to have that face to face interaction in order to sell. The first thing we did was really pulled the unemployment angle quite aggressively.

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SaaStr Podcast #388 with Okta CMO Ryan Carlson

SaaStr

How does Ryan ensure cross-function working seamlessly from the very beginning with marketing? * I studied electrical engineering. Ryan Carlson: And so for tech startups, when they’re small, the product story and the company story are one and the same, but as they get bigger, the company story starts to take on a different angle.

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PODCAST 145: Lessons Learned From Winning by Design with Jacco van der Kooij

Sales Hacker

Best practices for asynchronous selling [15:38]. Guided selling with Revenue Grid allows you to guide reps step by step through every deal, reducing guesswork and increasing consistency, so your teams have the best odds with every opportunity in the pipeline. I’m not here to sell you anything, but I am here to share good ideas.

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The Best of B2B Marketing Content: 9 Examples

Hubspot

But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. If you’ve ever seen a growth marketer on the heels of a successful optimization experiment, you know that her energy is electric. Takeaway for Marketers. What It Does Well.

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The Best of B2B Marketing Content: 10 Examples

Hubspot

The Tax Time center, for example, is angled to fit the needs of both customer groups, providing tips for those just starting out, and guides for breaking through new stages of development. If you’ve ever seen a growth marketer on the heels of a successful optimization experiment, you know that her energy is electric. What It Does Well.

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Electrical components might be an integral part of guitar amplifiers. Create movement-first content to build credibility. It created powerful network effects.

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