Openview

MARCH 5, 2018

A little more than six years ago, my partner Lee Demby wrote that when talking with customers about the value of C-Level executive insights, he sometimes heard, “But we don’t sell to the C-level.”. Times have changed. Technology vendors have woken up to the reality that C-Level conversations are inevitable and necessary.

Pitch 74

Pitch E-commerce Objectives and Key Results Manufacturing 74

Hubspot

FEBRUARY 20, 2019

Broad keywords can include words before and after the target keyword, like “white hand mixers”, if you sell hand mixers. For example, “stainless steel hand mixer” indicates you sell hand mixers. But “hand stainless steel mixer” indicates you sell stainless steel mixers, but not necessarily stainless steel hand mixers.

Cross-sell 52

Cross-sell Campaign Electricity Click Through Rate 52

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right?

Electricity 78

Electricity Follow-up Cross-sell Market share 78

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. They spend days there figuring out how to cross it without getting eaten. It’s really important to have that face to face interaction in order to sell. It started to become more difficult to sell. We had to sell it first.

Electricity 67

Electricity Education Start-ups Trust 67

Hubspot

JANUARY 14, 2015

The bag of stuff that I had to sell kept getting bigger. "By By the end of my run there, search had starting taking off and I was selling a bunch of it to advertisers and agencies. First Job: Application Engineer at Philadelphia Electric Company. "My My first job was selling Honda cars. How''s that for a bonus?".

Healthcare 73

Healthcare Hospitality Finance Consult 73

Salesforce

AUGUST 27, 2021

Adapting to an assortment of omni-channel behaviors like these takes more than partnering with a third-party vendor to sell your inventory online. Guided selling. Customers answer a series of questions that allow you to cross-sell and upsell complementary products, such as warranty options for a new vehicle.

Electricity 52

Electricity Cross-sell Manufacturing Finance 52

Martech

FEBRUARY 13, 2023

The team at OpenView Partners, a venture capital firm, makes this thoughtful observation about the rise and appeal of PLG as a GTM strategy: “Software has become a fundamental utility powering our working lives — just like water, electricity, the internet and mobile broadband.

GTM 99

GTM Growth Product Cross-sell 99

SaaStr

JULY 8, 2020

I would say we were very scrappy with what we were doing from a marketing perspective, but we were selling products and we were hearing from the market that they wanted more and that they wanted to talk to us and we couldn’t keep up with that demand. The Bay is such a magnet town and the Bay does have such electricity around tech.

Non-Profits 86

Non-Profits Teamwork Start-ups Engineering 86

Hubspot

OCTOBER 16, 2018

To make sure this ledger’s true state is verified and updated, each node in its network cross-references and communicates with each other to see if all the copies are the same. Bitcoin miners consume massive amounts of electricity because there’s a limited supply of Bitcoin. Bitcoin’s Blockchain in Action.

Technology 69

Technology Technology Electricity Cross-sell 69

SaaStr

OCTOBER 22, 2020

How does Ryan ensure cross-function working seamlessly from the very beginning with marketing? * I studied electrical engineering. First, I’m trying to sell the candidate. If I think they’re a great candidate, I am in selling mode. And are you increasing the average selling price over time?

Pipeline 70

Pipeline Cross-sell Launch Start-ups 70

Sales Hacker

JANUARY 19, 2021

Best practices for asynchronous selling [15:38]. Guided selling with Revenue Grid allows you to guide reps step by step through every deal, reducing guesswork and increasing consistency, so your teams have the best odds with every opportunity in the pipeline. I’m not here to sell you anything, but I am here to share good ideas.

Cross-sell 63

Cross-sell Up-sell Objectives and Key Results Start-ups 63

SaaStr

MARCH 27, 2020

Not in a way where you’re trying to sell them things, but really understand how their position has changed, how their jobs are changing. So, talking to them without trying to sell them anything, I think it’s going to be important for this period that we’re going into. It could be a permanent change.

Start-ups 84

Start-ups Closing Prospecting Customers 84

Hubspot

OCTOBER 28, 2019

Wendy's, which claims to sell "Fresh, Never Frozen Beef," has a company policy against placing beef in freezers because it makes the meat less fresh than it is when refrigerated. Meanwhile, gamers who crossed paths with Wendy's avatar while filming their own Twitch streams pointed her out to their viewers. Order it here.".

Campaign 62

Campaign Gaming Launch Non-Profits 62

Hubspot

JUNE 12, 2017

If you’ve ever seen a growth marketer on the heels of a successful optimization experiment, you know that her energy is electric. It works with a massive cross-section of industries, from government agencies to life sciences -- and that broad range of knowledge is a major selling point. 4) Unbounce: Page Fights (R.I.P.).

B2B 0

B2B B2C Angle Electricity 0

Hubspot

MARCH 18, 2018

If you’ve ever seen a growth marketer on the heels of a successful optimization experiment, you know that her energy is electric. It works with a massive cross-section of industries, from government agencies to life sciences -- and that broad range of knowledge is a major selling point. Unbounce: Page Fights (R.I.P.).

B2B 78

B2B B2C Electricity Engineering 78

Hubspot

APRIL 12, 2015

Ogilvy also coined the catchy and irreverent “Schweppervescence” for the soft drink company and defined elegance, comfort, and innovation for Rolls Royce by stating, “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.”. Leo Burnett , the agency and the man, loved using cultural archetypes.

Electricity 74

Electricity Sports Campaign Cross-sell 74

ConversionXL

DECEMBER 3, 2018

By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. Electrical components might be an integral part of guitar amplifiers. It created powerful network effects.

Niche 133

Niche B2B Manufacturing Education 133