Remove Angle Remove Cross-sell Remove Product Remove Transportation
article thumbnail

How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

This calculation goes beyond marketing costs and advertising dollars to include product costs, labor costs, shipping costs, and any other expenses that contribute to attracting and securing customers. Effectively, “spend” includes everything that goes towards getting your product into the customer’s hands.

article thumbnail

The Ultimate Guide to Increasing Ecommerce Conversion Rates

ConversionXL

Quality Product images. If I’d have to pick one single thing that would sell a product online, it’s images. You *technically could* have an ecommerce site with just images, and no product descriptions (I don’t recommend it). Show the products from different angles, in context, make them zoomable.

article thumbnail

SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

They never had access to Internet, and public transport is very expensive. They spend days there figuring out how to cross it without getting eaten. You need to have a really compelling reason why someone should try your product, and you need to remove all the barriers to adoption. You see the metaphor, perhaps.