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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Industry Average CAC Travel $7 Retail $10 Consumer goods $22 Manufacturing $83 Transportation $98 Marketing agency $141 Financial $175 Technology (Hardware) $182 Real estate $213 Banking/Insurance $303 Telecom $315 Technology (Software) $395. Can you lower costs by removing steps to market or sell your product (e.g.,

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

They never had access to Internet, and public transport is very expensive. They spend days there figuring out how to cross it without getting eaten. It’s really important to have that face to face interaction in order to sell. On the other hand, you can’t sell anything if you don’t have your salespeople.

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The Ultimate Guide to Increasing Ecommerce Conversion Rates

ConversionXL

If I’d have to pick one single thing that would sell a product online, it’s images. Show the products from different angles, in context, make them zoomable. If you sell stuff you don’t make, don’t just repeat the manufacturer’s canned descriptions. Quality of the traffic is a major contributor.