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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. However, once you have historical data to work with, don’t get hung up on what others are doing. Can you lower costs by removing steps to market or sell your product (e.g.,

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. When it comes to setting up a startup, you’re probably thinking, “Why the hell would you do it there? They never had access to Internet, and public transport is very expensive.

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The Ultimate Guide to Increasing Ecommerce Conversion Rates

ConversionXL

If I’d have to pick one single thing that would sell a product online, it’s images. Show the products from different angles, in context, make them zoomable. If you sell stuff you don’t make, don’t just repeat the manufacturer’s canned descriptions. Quality of the traffic is a major contributor.