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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Industry Average CAC Travel $7 Retail $10 Consumer goods $22 Manufacturing $83 Transportation $98 Marketing agency $141 Financial $175 Technology (Hardware) $182 Real estate $213 Banking/Insurance $303 Telecom $315 Technology (Software) $395. Can you lower costs by removing steps to market or sell your product (e.g.,

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

They never had access to Internet, and public transport is very expensive. They spend days there figuring out how to cross it without getting eaten. They need to see a person, have a conversation with them. It’s really important to have that face to face interaction in order to sell. You see the metaphor, perhaps.

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The Ultimate Guide to Increasing Ecommerce Conversion Rates

ConversionXL

Here’s how to increase the conversion rate of your ecommerce site. What’s the conversion rate I can be happy with? A good conversion rate to strive for is better than the one you have right now. If I’d have to pick one single thing that would sell a product online, it’s images. The more the better.