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How to Become a Marketing Manager

ConversionXL

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. Measure your results.

Promote 141
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Advertorials Can Work—If You Get It Right

ConversionXL

Executed well, advertorials provide value to the target audience while also selling a product or service. They’re often lumped together with other maligned tactics, like cold emails and pop-ups. If your click-through rate (CTR) is declining for display ads, advertorials can help. Advertorials also have their critics.

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The Ultimate Guide to Video Marketing

Hubspot

It also draws longer streams and higher engagement rates — viewers spend up to 8.1x With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Before you set up, record, or edit anything, start with a conversation about the purpose of your video.

Angle 101
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An Irresistible Offer: 4 Tips to Personalize Your Sales Funnel

ConversionXL

Because not only does “acquiring a new customer costs 6-7 times more than retaining and selling to an existing one,” but “existing customers are your most profitable source of recurring revenue.” As the White House Office of Consumer Affairs points out, “On average, loyal customers are worth up to 10 times more than their first purchase.”.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Lending to the ad a newsworthy, topical angle. Facebook Lead Ad solves this problem because it allows B2B users to sign up for your offer in just two taps, without leaving the social network. Facebook Lead Ad lets your prospects sign up for your offer inside the social media mobile interface. Facebook Lead Ads.