Angle E-commerce User Experience UX 
ConversionXL
MAY 14, 2014
And, on the personal level, how do you convince people that CRO is a specialized field that takes a lot of time and effort and experience to learn, so that they look to you instead of just deciding they can do all this themselves? ” “ We explained CRO as a way of doing e-commerce business, not as a fancy »buzzword«.
ConversionXL
APRIL 6, 2016
Angle (motivation you provide – both conscious and non-conscious). C-R-A-V-E-N-S model is a scorecard for social proof (Rate each of the factors on a 5 point scale): C redible (believable, authentic, trustworthy, authoritative, “ethos”). E numerated (quantified, scored, ranked, calculated, “logos”). Market to the 95%, too!
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