Remove Angle Remove Entertainment Remove Referrals Remove Service
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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

It uses marketing to raise brand awareness and get people excited about your products or services. So you want to have a different angle, a new angle, something that you’re about.”. Otherwise, the best you’ll achieve is entertaining window shoppers. Leverage existing customers for referrals.

Referrals 115
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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Are you getting the most competitive price for resources and services (e.g., According to a study by PWC , nearly 80% of consumers say that speed , convenience, knowledgeable help, and friendly service are the most important elements of a positive customer experience. What is ecommerce customer acquisition cost?

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Want to Know a Secret? Your Customers Do.

ConversionXL

Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. For Gilt, members initially needed referrals (á la early Gmail) to join. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. In some cases, like Monet paintings, scarcity is real.

Customers 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. For Gilt, members initially needed referrals (á la early Gmail) to join. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. In some cases, like Monet paintings, scarcity is real.

Customers 101
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SaaStr Podcast #209: Amanda Kleha, Chief Customer Officer @ Figma Discusses How To Ensure Successful Cross-Functional Communication

SaaStr

I find that I came to really appreciate great service and preferring to do what’s right for the customer. My longer answer is I think about it from two different angles. You have incredible experience with self-service and sales models working beautifully together. Amanda Kleha: Yeah. It’s just hard to fake that.

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Sales Pipeline Radio, Episode 174: Q&A with Dan Englander @DansPalace

Heinz Marketing

Is it possible to have a full service? I also ask him to talk about how companies should think about this and about what he sees with marketing service companies in terms of their ability to find and win big deals. I mean, is it possible to have a full service? There are so many different options across digital and non-digital.