Martech

AUGUST 28, 2023

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. If you are not considering your implementation from various angles, it will only address a portion of the problem. Do you have a forum to get support from X.

X-functional 96

X-functional Angle Government Education 96

Heinz Marketing

FEBRUARY 26, 2021

Business-to-Government sales. I was faced with a new situation, one where a tech company wanted our guidance on how to penetrate state governments’ buying committees. Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first.

Government 112

Government X-functional Angle B2B 112

PandaDoc

FEBRUARY 27, 2023

Sharp angle close The sharp angle close is also known as the discount close. The sharp angle close is an attempt to edge out the competition and build trust with a new client or customer. Do you need this functionality or that? Questions like “are you looking for a solution to X problem?”

Closing 52

Closing Contract Technique Objectives and Key Results 52

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Some might see the added functionality as a “must-have,” while others may see it as a “nice to have.”

GTM 74

GTM Negotiate Profit margin Contract 74

SaaStr

SEPTEMBER 13, 2020

They’re facilitating virtual schooling, they’re helping governments organize. It might just be the camera angle. Jason Lemkin: Might just be the camera angle, yeah. ” Did you hire the wrong first generation management team because you hadn’t done those functional areas before? Is that fair to say?

Non-Profits 62

Non-Profits Strategize Trust Growth 62