Angle Hospitality Niche Up-sell 
ConversionXL
JUNE 23, 2020
Executed well, advertorials provide value to the target audience while also selling a product or service. They’re often lumped together with other maligned tactics, like cold emails and pop-ups. More space to sell potential buyers on your product. Advertorials also have their critics. What problems can advertorials solve?
ConversionXL
DECEMBER 3, 2018
Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations. They wrapped up their entire theory in a pithy, if rarely used, concept.
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