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SaaS Trials: Get More Users from Trial Start to Paying Customer

ConversionXL

SEPTEMBER 30, 2020

Even if your list is small, trying two angles can help you discover which subject lines perform best. Take this example from Hubspot: It was clear that they did some research, noting that I went to the University of Missouri and specifically mentioning football (which is a big deal at the University).

Customers 121
Customers Price Education Start-ups 121
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12 of the Best College Logo Designs (And Why They're So Great)

Hubspot

JUNE 24, 2015

The "Attack Cat," which represents Ohio University's bobcat mascot, replaced a simple green paw print in 2002 as the school's official athletics logo. The school's official brand standards call it "recognizable," "representative," "welcoming," and "approachable.". The logo itself represents a tiger's paw print, rough edges and all.

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Represent Sports Teamwork Angle 78
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