SaaStr

MAY 16, 2024

On the first episode of the Angles and Insight podcast, SaaStr Founder and CEO Jason Lemkin chats with Zapier CEO Wade Foster about the future of B2B SaaS in 2024 and beyond. As first-time founders, they spent time between the Bay area and Central Missouri. They had no hiring expertise and little money.

B2B 89

B2B Angle X-functional Trust 89

Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. And that was the angle I wanted to take. She also told us she was an early MarTech subscriber.) A: My career trajectory has always been in B2B.

B2B 65

B2B Angle B2C Pitch 65

ConversionXL

SEPTEMBER 30, 2020

Even if your list is small, trying two angles can help you discover which subject lines perform best. Take this example from Hubspot: It was clear that they did some research, noting that I went to the University of Missouri and specifically mentioning football (which is a big deal at the University).

Customers 121

Customers Price Education Start-ups 121

Hubspot

JUNE 24, 2015

The 30-degree angle represents the 1:00 p.m. 10) Missouri Western State University. Missouri Western State University started using the Griffon logo in 1973, several years before the school became a fully funded four-year state college. If you look closely, the outline of the Griffon resembles the shape of the state of Missouri.

Represent 78

Represent Sports Teamwork Angle 78