ConversionXL

SEPTEMBER 5, 2019

A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., As Dr. David Travis put it : Dr. David Travis: “Marketing teams created versions of personas to represent market segments.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MARCH 7, 2017

A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., As Dr. David Travis put it : Dr. David Travis: “Marketing teams created versions of personas to represent market segments.

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

JUNE 19, 2019

Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Four facets of an audience: User perceptions: UX benchmarking , like NPS score , is a “surgical’ way to understand loyalty throughout the customer journey. Create an angle. Your voice has to be consistent.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90