ConversionXL

NOVEMBER 27, 2019

Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault. For Gilt, members initially needed referrals (á la early Gmail) to join.

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

OCTOBER 7, 2022

Industry Average CAC Travel $7 Retail $10 Consumer goods $22 Manufacturing $83 Transportation $98 Marketing agency $141 Financial $175 Technology (Hardware) $182 Real estate $213 Banking/Insurance $303 Telecom $315 Technology (Software) $395. Are you getting the most competitive price for resources and services (e.g.,

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

ConversionXL

NOVEMBER 27, 2019

Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault. For Gilt, members initially needed referrals (á la early Gmail) to join.

Customers 101

Customers Strategize Campaign Manufacturing 101