Search Engine Land

OCTOBER 28, 2022

Adapting, finding new ways, and exploring all resources for technical, on-page, IT, UX and off-page factors are all critical to success. Also, most of the projects have different audience buying and browsing perspectives, technologies for the website UX, content, how we build the navigation, etc. It rarely goes according to plan.

UX 125

UX X-functional Angle B2C 125

Search Engine Land

JULY 11, 2023

Conversion rate can typically be affected from 3 places: 1️⃣ Traffic Quality: Where the traffic is coming from 2️⃣ Website UX/UI: Mobile Friendliness, Speed, Navigation 3️⃣ Product Offer: Pricing, Competitiveness, Copy etc. It’s typically not something that many ecommerce retailers think about.

Campaign 73

Campaign Price Retail Angle 73

ConversionXL

JUNE 19, 2019

Four facets of an audience: User perceptions: UX benchmarking , like NPS score , is a “surgical’ way to understand loyalty throughout the customer journey. Create an angle. We’ll take a look at a few brick & mortar retail stores below. This affects UX, quality score, cost per click , and ad rank. Sex up the headline.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

MAY 14, 2014

We have some number of HiPPOs here that prescribe to the belief that web design and UX is something that just anyone off the streets can figure out case-by-case with a little googling – my fear is that they do or will feel the same about conversion optimization.” Another story: a $200 million / year online clothing retailer.

Conversion 124

Conversion Sell E-commerce Legal 124