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How to optimize sales and marketing processes for efficient customer acquisition

Martech

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). You don’t buy an electric screwdriver to drive nails, do you? Cutting down costs on marketing and advertising. In some cases, each of these tactics may work.

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

IoT Healthcare. Outside of the home, IoT is beginning to revolutionize the healthcare and health monitoring industries. London, New York, Philadelphia, and Kansas City are just a few of the many cities who have appointed Chief Technology Officers to pursue smart city technology. All this technology is closer than you think.

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The Complete Guide for Selecting the Right B2B Lead Generation Company

Cience

For example, there are lead generation companies that provide accounting, corporate IT training, custom software development, electrical engineering, film services, privacy shield notice, technical support, etc. They need to understand how to write a follow-up that will eventually bring the appointment. Buyer Persona (BP).