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The Top 10 Sales Engagement Articles in 2018

Outreach

This year, we improv-ed ; we Unleashed ; we went #BeyondtheNumber ( several times ); we prepped you to cold call , email , and even double your team's output. How I Built an SDR Assembly Line with Outreach and Doubled my Team’s Output. Catchy email subject lines for sales that get opened up to 42% of the time.

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Stop Doing Stupid Sh*t: 18 Outdated Sales Tactics to Abandon in 2018

Hubspot

Cold calling. If you’re still cold calling prospects and think it’s a great way to generate new opportunities, stop selling now. Cold calling is hard, wasteful, ugly, and negatively impacts your brand and potential success -- it's also not nearly as effective as inbound selling. Drop the 18 tactics below.

Cold Call 101
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How to Lead a Sales Team: 14 Key Tips to Help New Managers Thrive

Hubspot

The Assembly Line — a model where reps work on designated responsibilities, specific to a certain pipeline stage. If a rep is struggling to convert cold calls, don't tell them, "You need to do better on your calls." Don't just chastise an underperforming rep and tell them they need to pick up the slack.

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5 Steps to Get Your Lead Data Ready for Account-Based Sales Development

SalesLoft

Engineers from Toyota observed assembly lines at Ford and checkout lines at Piggly Wiggly, eventually coming up with the “5S” methodology of process improvement. — Get your data right with these 5 steps — Check out our new eBook on how to supercharge your cold calling and start putting that data to work.

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Boost Sales with Automated Lead Generation: A Smart Strategy

Lead Fuze

But imagine cutting through the clutter of cold calling and endless email lists; that’s what automating your hustle can do for you. Key Benefits of Automating Your Lead Generation Gone are the days when generating leads was akin to a door-to-door sales pitch, cold calling into the void in hopes of snagging an interested party.

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The Complete Guide to Quantum Leaping Personalization at Scale

Sales Hacker

This is the downside of the modern Sales Assembly Line — both buyer and seller feeling like a cog in the wheel. Use them to increase your contact rates in both email and traditional cold-calls by making sure they’re going to the right people. How did that make you feel? Like a piece of meat?

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Why I’m So Optimistic About The Future Of Selling

Partners in Excellence

The endless, mindless debates of social selling, cold calling, to prospect or not to prospect. If we need to produce more, we just up the volume in the assembly line. Beyond this, there are the things we do to ourselves that would lead one to be very negative about the future of our profession.

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