Remove Assembly Line Remove Intrinsic Remove Trust
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The Complete Guide to Quantum Leaping Personalization at Scale

Sales Hacker

This is the downside of the modern Sales Assembly Line — both buyer and seller feeling like a cog in the wheel. You can keep perfecting personalization all day, but if it’s not something the prospect intrinsically needs, they’ll never buy it. Whether you resist change or not, it is still a game of know, like, and trust.