ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Hubspot

MAY 23, 2017

There was such a lack of tools, we often edited websites with Notepad and configured our own email server for sending email campaigns. Today, HubSpot is a full marketing and sales growth stack that makes it possible to execute a multi-channel marketing campaign. And the benefits of partnering are great for agencies. Now that's easy.

Clients 72

Clients Technology Technology Contract 72

Hubspot

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Examples of Great B2B Social Media Lead Generation Campaigns. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers.

Campaign 98

Campaign B2B Lead generation CTR 98

Hubspot

MARCH 10, 2016

5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. 15) Clickthrough Rate (CTR). The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. 6) Blogging. This is short for web log or weblog.

Networking 78

Networking Non-Profits Engineering Follow-up 78