Solving the Marketing/Sales Attribution Problem Once and for All
Sales Hacker
APRIL 8, 2021
In B2C or e-commerce these problems exist, too. Moreover, you must measure lead attribution at the moment it becomes an SQL, rather than waiting for purchase, due to long sales cycles. Commissions for the SDR won’t happen here. Time-based attribution is fine for B2C, but it’s a fallacy for B2B companies with outbound SDRs.
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