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Sales Pipeline Radio, Episode 156: Q&A with Derek Slayton @DerekSlayton

Heinz Marketing

We get lost in our to-do list,” and the most notable CMO’s balance the use of tools and leadership to advance the strategic goals of the company. We’re going to be talking a little more about sort of the strategic nature of marketing in B2B and the revenue responsible role marketing is playing.

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The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

Micro influencers are niche influencers with 500–10,000 followers, but they drive high engagement with 25% — 50% engagement per post. I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. Personalization is crucial. Lord & Taylor.

B2C 78
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Sales Pipeline Radio, Episode 101: Q&A with Ryan Bonnici

Heinz Marketing

Extensive experience across B2B and B2C marketing and sales development has led to a strong understanding of the processes behind the job, refined interpersonal skills and an advanced understanding and track record in achieving strong positive return-on-marketing-investment and business growth. Insert company name X did Y.

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How to Sell on X (Formerly Twitter)

Hubspot

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.