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Discounting Your Price Brings You Customers You Don’t Want

The Sales Hunter

Using a low price to attract new business is a great technique to attract customers who will never pay full price. This is true in both B2B and B2C. What companies found out when they use ½ price coupons to get new business is you may create trial business, but the trial will rarely if ever turn into repeat business.

Price 94
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What Is Inventory Management? Real-Time Visibility and Other Techniques

Salesforce

Popular inventory management techniques The key moments in the inventory management process The lynchpin of inventory management: Inventory visibility How to improve inventory visibility What are inventory management best practices? Here are a few popular techniques. In this guide, we’ll cover: What is inventory management?

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Repeat business. A blog can delight existing customers with fresh content for repeat business or referrals. Social media is now a critical component of B2B marketing.

Campaign 101
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4 ways you can use customer segmentation to increase sales

PandaDoc

Upsell is a quite popular technique in a B2B niche since marketers are always interested in upgrading their users. This is especially important for B2C or B2B eCommerce. All you have to do is identify those users or website’s visitors using customer segmentation techniques. Rescue abandoned carts.

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The 23 Best Sales Training Programs for Every Budget and Team

Hubspot

Sales training programs help salespeople learn and/or improve their selling technique, skills, and processes. It’s applicable to both B2B and B2C salespeople and includes lectures, reading, and real-world exercises. The ultimate goal is improving bottom-line results. Inbound Sales. Vendor: HubSpot Academy. Location: Online.

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Marketing AI: 11 Powerful Ways of Transforming Growth Roles

Lead Fuze

There are many reasons why sales and marketing AI works so well, and here are just some of them: Artificial intelligence tools used in these fields are based on longstanding marketing strategies and techniques, such as product recommendations and predictive lead scoring. Timing is crucial in both B2B and B2C sales situations.

Growth 122