Discounting Your Price Brings You Customers You Don’t Want
The Sales Hunter
FEBRUARY 7, 2013
Using a low price to attract new business is a great technique to attract customers who will never pay full price. This is true in both B2B and B2C. What companies found out when they use ½ price coupons to get new business is you may create trial business, but the trial will rarely if ever turn into repeat business.
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