B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #2 Should Marketing and Sales Agree on the Definition of a Lead?
Pointclear
DECEMBER 14, 2016
Per Bob Apollo , simple formulas such as “BANT (Budget, Authority, Need and Timeframe) are inadequate to reflect the dynamics of today’s complex buying process. While it is somewhat of an improvement, I feel the same way about ANUM (Authority, Need, Urgency and Money).
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