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Cold Emailing During the Upswing – The Best and Worst of June 2020

Cience

When it comes to outbound email, there are many important things to consider. Here’s a few examples: Writing to a specific audience based on persona and industry Using the right tone and cadence Keeping your email short, enticing, and readable (at an elementary level). June’s Best Cold Email. This email isn’t the worst.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

DocuSign combines both to fuel its sales funnel. You’ll also learn how to approach ABM and lead generation to engage your ideal customer. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. Snowflake achieved over 300% growth with ABM.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking isn’t about deploying sleazy tricks. What is growth hacking?

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5 ways to tell when you should use lead generation or sales prospecting

PandaDoc

Like it or not, your business needs a lead generation strategy and a sales prospecting process. With the help of this guide, you’ll discover exactly what lead generation is. You’ll also know why you need a strong sales prospecting process and exactly how that will benefit your business. What is sales prospecting?

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Influencer marketing: The bridge between B2B brands and genuine connections

Martech

You know, where the barista nails your wild latte mix and chats about your latest adventure? We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. It’s two-fold: realness and know-how.

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Cold Email: Everything a Salesperson Needs to Know

Veloxy

Cold hard fact #1 : Most cold email ROI sucks. Sales reps and managers are frustrated by the fact that today’s average cold email response rate is a lousy 1%. You spend 13 hours a week sending 180 emails to prospects, leads, and customers, and all you can drum up is 2 responses.

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Go-to Guide on B2B Sales Strategy For Growing Teams

SalesHandy

Having a sales process in place that caters to every businesses’ needs can be crucial to hitting revenue goals consistently, and driving growth. Having a sales process in place that caters to every businesses’ needs can be crucial to hitting revenue goals consistently, and driving growth. What is B2B Sales?

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