25 sales books every sales rep must-read in 2020
Salesmate
JULY 28, 2020
Influence: The Psychology of Persuasion. However, the sales book “Influence: The Psychology of Persuasion” written by Robert Cialdini, the leading scientist in the field of influence can help you. This book explains the customer psychology of why people say “yes” – and how to apply these understandings. .
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