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'Gold Calling' Is Alive and Well

Pointclear

Anthony Iannarino wrote in a blog that “All generalizations are lies.” I think this quote from Friedrich Nietzsche says it best: “The visionary lies to himself, the liar only to others.”. Cold calling is all about generating a list, a script and spending some money and hoping a bunch of leads are produced.

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10 Books Every Marketer Needs to Have in Their Library

Hubspot

From using your website as a marketing hub to attract leads, right down the sales funnel, this read from Halligan and Shah is a wonderful introduction to the world of inbound marketing for any beginner. 3) All Marketers Are Liars by Seth Godin. And sometimes, like all great students, that means you need to hit the books.

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