blog losses-due-to-lack-of-consensus 
The Lost Book of Sales
JULY 12, 2021
High-level thoughts While some chapters and concepts presented in the book are stronger than others, I enjoyed it thoroughly while taking the time to properly digest all of my learnings. It's one of those books that you have to read if you work in sales or technology. Here are some previous issues of the newsletter. Table of Contents.
ConversionXL
JULY 24, 2014
Have you ever dreamed about learning what products your customers would be the most likely to buy in advance? How great would it be if you could maximize your profits by determining the highest price a customer will pay for a product? What if you could optimize customer service to resolve concerns proactively before they become issues?
ConversionXL
OCTOBER 2, 2018
Every study is a step or building block or book page—pick your preferred metaphor—toward consensus. Neuromarketing assesses how our brain reacts to stimuli, not simply what we self-report in qualitative surveys. These are truths that our impulses write onto MRIs. Importantly, scientific knowledge is almost always built incrementally.
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