Hubspot

JANUARY 4, 2021

While there is significant diversity of ideas and visions presented below, I love the common theme of how we're working toward a better future together, which is why my prediction is this: Marketing in 2021 will be more empathetic than ever. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Search Engine Land

NOVEMBER 17, 2023

A nihilist in it for the thrills, a prankster gleeful about getting away with something.” I’ll show you why I consider their piece problematic, describe the impact it’s had on us in SEO, and then zoom out to what I see as the more interesting conversation: Who, if anyone, “ruined the internet” and how did it get us where we are now?

Engineering 132

Engineering Niche Promote Up-sell 132

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. And remember, the women of the future are watching. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. What is one a-ha moment you’ve had in your sales career? Anything less is failure.

Sales 130

Sales Start-ups Up-sell Cross-sell 130