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Who Should We Be Talking To?

Partners in Excellence

Second, a friend and EVP of Sales and Marketing of a large company just got a very significant recognition for the work done in creating one of the best sales organizations in the world. We have, however had a good discussion, but I wonder, what if Mitch hadn’t reached out and I missed this tremendous opportunity.

Clients 90
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Copywriting Lessons From Companies Doing It Right

Hubspot

And that’s great copywriting: Knowing your audience and making those infinitesimal edits that create loyal fans. Knowing your audience makes risk-taking easier. And whether it’s an Instagram caption, a tweet, a website, or a blog, great copy (i.e. Note: Some of the examples in this piece have NSFW language. You’re an insider.