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Selling Semantics

Adaptive Business Services

Let’s start with CRM (acronym), Customer Relationship Management. We used to call them Contact Managers, but should we really be managing our contacts? No, we should be managing our relationships. . Apparently managing is now a bad word. Fundamentally, selling has not changed.

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I Just Want to Maintain Contact Records In My CRM

Adaptive Business Services

Before there was CRM (Customer Relationship Management), there was CM (Contact Management). While Contact Managers were typically used solely by salespeople, CRM can be used by multiple departments in your organization. Today’s CRMs are still based on their CM roots but they are now much much more than that.

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How CRM Lost It’s Social … and How It Gets It Back!

Adaptive Business Services

It’s smart business. Jump to 2022 and, while we still talk about Social Media and Social Selling and Social Networking, nobody talks about Social CRM. Before we had CRM we had contact managers. I am of the opinion that the promise of social media will inevitably be crushed by its own weight as a selling tool.

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Becoming a Master Networker – Tracking Your Results

Adaptive Business Services

However, if tracking your networking activities and results will be a subset of a more advanced CRM (Customer Relationship Management) application, you may want to spend a bit more. The post Becoming a Master Networker – Tracking Your Results appeared first on Adaptive Business Services.

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What Should You Expect From a Low-Cost CRM?

Adaptive Business Services

When I first started using CRM (Customer Relationship Management) software in the late 80’s, they were based on DOS, desktop only, and we called them Contact Managers. Most early adopters were using these applications primarily as selling tools. appeared first on Adaptive Business Services.

CRM 71
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NEW! Nimble CRM Customization Package

Adaptive Business Services

Let’s say that I have a 60% close ratio and I need to sell $100,000 each month. His expertise and dedication have been instrumental in my success with this powerful customer relationship management tool. Nimble CRM Customization Package appeared first on Adaptive Business Services. The post NEW!

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16 marketing automation platforms your organization should consider

Martech

Founded in 2006, Cambridge-based HubSpot is perhaps best known for its customer relationship management (CRM), but its software services have grown well beyond CRM. Target customers. Lead management. Lifecycle Marketing (upsell/cross-sell). Account relationship building and management.