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3 key trends impacting search marketing today

Search Engine Land

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. Another watershed event – albeit forthcoming – is on July 1, 2023, when CPRA (California Privacy Rights Act) becomes fully enacted. The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5%

Campaign 105
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14 of the Best Advertising and Marketing Campaigns of All Time

Hubspot

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. It was a hit.

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This day in search marketing history: March 8

Search Engine Land

Google amplifies musicians in Google search through the Google Posts platform 2018: Google launched Google Posts to all musicians who had Knowledge Panel details in search. Bing auto-tagging comes to Shopping Campaigns, Image Extensions 2016: Ad group tracking was also enabled via the utm_content tag.

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10 MORE of the Most Remarkable Marketing Campaigns in History

Hubspot

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. Even companies we''d never heard of created remarkable campaigns and took the spotlight.

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The 17 Best Advertisements of All Time

Hubspot

Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired.

Gambling 101
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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 79
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The Secret to Creating Irresistible Marketing Offers

Hubspot

And your job's not over after just one yes -- it takes several progressive "yeses" in order to move someone down your sales and marketing funnel. In March 2004, Google launched a private beta of their free email service, Gmail. The Secret to Irresistible Marketing Offers. So how do you persuade more people to say "yes"?