Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 76

Trust Objectives and Key Results Engineering Negotiate 76

Hubspot

APRIL 1, 2018

When you're trying to decide the best way to present your brand, ask yourself: What problem are you solving for your customers? It was a breaking story across the marketing and advertising industry. Pepsi even released counter-ads shortly after the campaign launched. California Milk Processor Board: Got Milk? Just Do It.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

NOVEMBER 13, 2017

So when you're trying to decide the best way to present your brand, ask yourself: What problem are you solving for your customers? By hitting on that core issue in all of your marketing messaging, you'll connect with consumers on an emotional level that is hard to ignore. 6) California Milk Processor Board: Got Milk? Just Do It.

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Heinz Marketing

JULY 20, 2020

Over almost 250 episodes now, Paul, available past, present, and future, up at sa lespipelineradio.com. Today we are featuring, every week feature some of the best and brightest minds in B2B sales and marketing. Matt: I’m born and raised on the West coast, grew up in California, live outside of Seattle now.

Pipeline 101

Pipeline Sales Up-sell Conversion 101

Hubspot

JANUARY 17, 2014

We''ve even published SlideShare presentations about remarkable campaigns , as you may remember. But quite a few more top-notch marketing campaigns have been executed to near-perfection in the last several years (and decades). 2) California Milk Processor Board''s "Got Milk?" for the willingness to try something new and brave.

Campaign 77

Campaign Entertainment Sports Promote 77

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Winner: McDonald''s.

Electricity 78

Electricity Follow-up Cross-sell Market share 78